An award-winning platform that uses vision technology to learn every detail about your car and then offer tools to easily buy, sell, get financing or lower your payment.
Our awards:
— SXSW® Interactive Innovation Award Winner
— Webby nomination, Best Use of Mobile Camera
— Two Emmys for commercial spots
Also achieved the highest Net Promotor Score (NPS) in the automotive tech industry; at the time beating out CarGurus, Carvana, and cars.com
As part of a small creative team, I was involved in app and web design, usability testing, video production, brand photography, social campaigns and culture development.
Our process is OKR (objectives and key results) driven, so any work that increases our core business objectives is on the table. As a result, we're constantly trying new experiments and gauging success by mapping them back to specific key metrics. I've worked on top-of-funnel interactions like social campaigns and landing page calculators as well as bottom-of-funnel actions like our checkout process and final checklist success animations.
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A handful of my motion design work. See the videos below for more.
With support from our creative team, I lead the production of a new hero video for Blinker. I storyboarded a direction, sourced talent, shot the footage and did all post-production including editing and motion design.
Early on, we learned establishing trust was crucial to anyone taking us seriously. Testimonials became a core tool to gain that trust. As a result, I ended up shooting seven on-location testimonials, including this one.
A snippet of an Instagram ad campaign I helped storyboard and execute.
Being a part of a small startup meant we didn’t have a massive budget to produce high-quality assets for our marketing materials. Solution? Shoot them ourselves.
A small, but important role I had was to help build up the culture at Blinker. This included building a few new areas in the office. The “Booyah Wall” was built so folks could offer written high-fives for team members and the “Innovation Wall” was a space where we showcased upcoming design iterations.
A little behind the scenes fun for a shoot in the alley behind Blinker. There was never a dull moment.